Inviting sneakerheads to mark the anniversary of this iconic style, and launch the 40th anniversary limited edition, with Nike and Snapchat

Partnering with Nike and Snapchat, we created an interactive ‘scavenger hunt’ experience to celebrate the 40th anniversary of Nike’s Air Force 1 model. We crafted two versions of the lens, inspired by New York and Chicago landmarks and icons, where users were challenged to beat the clock and collect as many AF1s as possible within the environment. If they managed to beat the clock, sneakerheads were rewarded with an exclusive virtual try-on of the limited edition 40th anniversary shoes!