An immersive, environment specific AR experience bringing Nikeland in Roblox to life at their Manhattan flagship

Nike came to us with the challenge of bringing their brand new Roblox world into reality, specifically at the Nike flagship House of Innovation store in Manhattan, New York.

Taking direct inspiration from the world they had created digitally, we installed three unique and engaging AR experiences for the public to interact with.

A one-of-a-kind, custom-built Magic Mirror experience transported the guest to Nikeland, turning them and their friends into characters from the world of Roblox Nikeland. Using marker tracking tech, we gave fans the opportunity to play the most immersive game of Floor is Lava ever. And we developed a huge pachinko game, the full height of one of the walls, challenging Nike fans to score a basket for the chance to win a prize.

The installation was in place for over 6 weeks, after being extended due to popularity. plai collaborated with various departments at Nike to bring this to life, including fabricators, hardware specialists, Nike Store Ambassadors, and commercial printers. With this dream team, we brought the Roblox Nikeland creative vision into the real world in the most spectacular way possible.