Harnessing the power of social media and creators to establish Nike as a go-to style brand, with an interactive IRL experience

Social media is driving a new approach to fashion for Gen-Zs, one that is more accessible and celebrates self-expression. Nike came to us to help expand their reach within this exciting space, by engaging with social style leaders. We created a fun randomiser TikTok filter for use at an event Nike hosted in LA, challenging our Creators to style a ‘fit for different occasions - such as brunch with friends, a music festival or catching a flight - using Nike lifestyle products that worked with their unique expression, highlighting the brand as a key player and trusted style source.