Nike Air Max DN
With the power of AR we brought Max and his mischief to Sphere for Las Vegas Superbowl weekend 2024 showing off the new Air Max DN shoe
Client
Nike
Platform
Snapchat / Lens Studio
Nike brought Max to Vegas for Superbowl weekend 2024 showing off the new Air Max DN with an incredible ad running on the Sphere and we got to bring some extra mischief to the proceedings with the power of AR through Snap. When Nike first approached us with this idea, we may have first thought “erm, that isn't possible", but never let it be said we don't like a challenge here at Plai! Instead of asking the user to scan a tracker or place an object, we relied on the camera's vision to recognise the Sphere from any angle in any lighting condition and automatically positioned a digital twin in its place. Then we created some David Copperfield style magic and made the Sphere disappear.
We didn't want what happened in Vegas to stay in Vegas however, so we also made an AR Sphere inspired at-home experience too. Pop open the toy capsules, have a play with each of the different toys, and our favorite part, make a giant ballpit in your room where you could actually push the capsules around and watch them bounce off your physical surface!