Creating a beautiful landscape for digital explorers

In collaboration with R/GA, plai developed a beautiful digital landscape for Moncler to celebrate their new art piece, the Art of the Explorer. Our audience could explore a realtime 3D world in which larger than life works of art come to life. From here they could seek out exclusive collectibles, or navigate different shoppable items from which they could click through to purchase. The work was shortlisted for both the Luxury and Digital D&AD Awards, and received a Silver from The One Show Awards for Interactive Design.