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Launching the Jordan Tatum 1 Barbershop Shoe in Snapchat

Nike channelled Tatum’s style and energy into his signature Barbershop basketball shoe - so we created a lens that did the same!


Nike / Jordan


Snapchat / Lens Studio

Snapchat and Nike asked us to create a fun social lens to promote the new signature Tatum 1 Barbershop basketball shoe, inspired by Jayson Tatum’s confidence in the power of his barber: “When I get a cut, I think I'm top 5." We created a Snapchat lens that put users in the barber’s seat with a fun selfie filter, as well as offering a virtual try-on of the signature shoes in this fresh colourway.