Creating a colourful AR candy land to celebrate the launch of new branding for Gushers and Fruit By The Foot

Snapchat came to us with a fun creative challenge to mark the rebrand of two fruity favourites from General Mills - Gushers and Fruit By The Foot. We answered by creating two bright and distinctive AR lenses, which invited users to dive into a fun-packed portal of candy-inspired activities. Featuring fashion-led clothing try-ons, a crazy maze, music and exclusive Bitmoji accessories to unlock, these interactive experiences truly brought the brand experience into a new dimension.